Iobst & Associates and The Liars Bench

Starting in June of 2010 Iobst & Associates took the opportunity to help Gary Carden and The Liars Bench launch what would become a famous on-going series of Southern Appalachian Americana.
What is the Liars Bench? The 'elevator' speech that Iobst & Associates developed for the show goes like this:
"A live, authentic traditional Southern Appalachian storytelling, music, poetry, drama, and folk arts presentation."
This tells the consumer what The Liars Bench is and what it does succinctly and effectively.

Gary Carden, Creator & Artistic Director of The Liars Bench

The Liars Bench Show started performing in a coffee shop (Signature Coffee) in downtown Sylva, NC; moved to a bookstore (City Lights Sylva); and currently plays regularly in the auditorium of the Mountain Heritage Center at Western Carolina University in
Cullowhee and other venues in the region.

Paul Iarussi, claw hammer guitar

Starting with the first performance artists were 'invited' to perform directly from the audience. Paul, a founding member of the Sweet Tater Band, has been playing with the Liars Bench from the very first show. 

Lloyd Arneach, Cherokee storyteller

Lloyd Arneach, a member of the Eastern Band of Cherokee Indians, is a master storyteller, and nationally known in his own right.

Recent Liars Bench audience at the Mountain Heritage Center

William Ritter, old-time music virtuoso

 From the beginning audiences received Iobst & Associates marketing message enthusiastically and crowded into Liars Bench performances



William Ritter, plays a variety of stringed instruments and sings in the old-time Southern Appalachian style.

All of the show's social media platforms were developed and are maintained by Iobst & Associates. These along with other more traditional forms of public relations/publicity used by Iobst & Associates allow the show to effectively communicate with (and grow) its fan base and to attract venue operators and most importantly place The Liars Bench unique story directly with the media.

Iobst & Associates and The Liars Bench is an on-going advertising, public relations/publicity success story.

If you are searching for advertising, public relations/publicity success in reaching your audience contact Iobst & Associates today.

  theliarsbenchgazette.blogspot.com/

  hollernotes.blogspot.com/

  facebook.com/TheLiarsBench

  twitter.com/#!/TheLiarsBench

  plus.google.com/LiarsBench

  tumblr.com/blog/theliarsbenchgazette

 

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